The annual Magical Kenya Travel Expo (MKTE) 2024 kicks off this Wednesday at Uhuru Gardens National Monument and Museum in Nairobi bringing together key travel agents from Kenya’s major tourism source markets to network with Kenya’s industry stakeholders.
The Kenya Tourism Board (KTB), Chief Executive Officer, June Chepkemei, said: “This year’s expo will feature participation from 6 tourism boards, 9 county governments, and 180 international buyers — 75 from Africa, 37 from North America, 26 from Europe, and 42 from Asia and the Middle East.”
The Magical Kenya Travel Expo has attracted over 4,000 delegates drawn from East and Central Africa to showcase the diverse range of Kenya’s tourism products, from its world-renowned wildlife safaris and breath-taking beaches to its rich cultural heritage and vibrant urban experiences.
International buyers began arriving in the country on Thursday, 26th September 2024 and were sent to various tourism circuits to explore Kenya’s diverse offerings first-hand.
This year’s expo also incorporates academia, focusing on the critical role of research and knowledge sharing in driving the growth of the tourism sector. About 17 universities will participate with nine academic papers queued for presentation.
Kenya promises an unparalleled mix of adventures, cultural immersions, and natural splendours that are yet to be fully appreciated or acknowledged for the enchanting tourism offerings they otherwise are.