Safaricom Investment Co-operative has received approval from the Ministry of Co-operatives and Micro, Small and Medium Enterprises (MSMEs) Development to rebrand by adopting a new name, logo and colours for the society.
The Co-operative is keen on shedding the Safaricom brand, which comes with both some advantages and disadvantages.
Even though the Co-operative was formed in 2009 by some of Safaricom PLC employees to serve their investment needs, the Society has over the years evolved to include other members of the public. This is what Safaricom Investment Co-operative is keen to highlight by shedding off the Safaricom brand and embrace an outlook that highlights that its membership is open to anyone who meets its terms.
“This evolution promises a new, consistent, and enhanced customer experience through world-class products and services as we strive to transform the economic and social well-being of our investors through prudent, sustainable, and responsible investment decisions anchored on financial growth and sustainability,” said Safaricom Investment Co-operative, CEO, Churchill Winstones.