Why Emirates has put up its Africa’s first retail store in Nairobi

Emirates, international airline, has opened its Emirates World store in Nairobi, Kenya, underscoring its commitment to deliver an elevated customer experience, alongside world-class products and services to the market. This opening introduces the airline’s refreshed retail store concept to Africa for the first time, with more stores planned across the market in the coming months.

Centrally located in the ultra-modern Cube, Riverside Drive, the Emirates World store offers customers expert travel advice, either from dedicated consultants or through self-service smart technologies, and immersive displays to bring the airline’s signature product closer to travellers from Kenya.

The Emirates World store was inaugurated by Adil Al Ghaith, Senior Vice President Commercial Operations, Center, flanked by UAE Ambassador to Kenya, Dr Salim Alnaqbi. 

Al Ghaith, said: “We are pleased to bring our reimagined retail store concept to Africa for the first time, elevating our customer experience in Kenya, and then in more destinations across the continent in the coming months. The Emirates World store provides a flavour of the signature experience we offer, from friendly and insightful staff to hands-on showcases that bring our ‘Fly Better’ promise to life. We can’t wait to inspire our customers to discover more with Emirates when they visit the store.”

From left: Emirates cabin crew Mariam Ali, UAE Ambassador to Kenya Dr. Salim Alnaqbi, Emirates Senior Vice President Commercial Operations, Adil Al Ghaith, Emirates Kenya Country Manager, Christophe Leloup and Emirates cabin crew Camilla Siggard at the ribbon-cutting, marking the opening of Emirates’ first World Store in Kenya.

Personalised and dedicated levels of service

Delivering the elevated hospitality and personalised experience that Emirates is renowned for, the Emirates World store is designed to enrich customers’ experience from the moment they walk through the door, with a warm and inviting space that welcomes every guest.

The retail space is over 330 m2 and designed as an open-plan, lounge-like environment, in the airline’s signature light and airy colour palette.

Guests can explore the iconic Emirates A380 Onboard Lounge experience with an immersive, full-size showcase or explore the smart technology experiences such as the ‘selfie mirror’ which snaps pictures of travellers against scenic destination backdrops.

An overview of the newly launched Emirates World Store Center in Nairobi, celebrating the airline’s refreshed retail store concept to Africa for the first time.

Six customer service counters staffed by expert consultants are on hand to plan travel itineraries, supporting reservations and ticketing as well as general enquiries, ensuring a seamless journey at every touchpoint.

The consultants can also offer insight into Emirates Holidays, the airline’s tour operating arm, which provides customers with bespoke packages to unlock the finest travel experiences. Kiosks empower travellers with a self-service touchpoint, while minimising wait time and offering a faster service.

Reinforcing Emirates’ commitment to Kenya

Emirates is fast approaching an important milestone in Nairobi: it’s 30th anniversary. Since the first flight in October 1995, Emirates has flown over five million passengers to and from Kenya on double daily flights from Dubai. In 2023,

Emirates Senior Vice President Commercial Operations, Adil Al Ghaith (left) engaging in a conversation with UAE Ambassador to Kenya Dr. Salim Alnaqbi (right) during the launch of Emirates’ inaugural World Store in Kenya.

Emirates established an interline partnership with Kenya Airways, providing seamless connectivity to an additional 28 points in Africa through Nairobi, including Mombasa, Kigali, Bangui, Nampula, Kilimanjaro and more.

In the past year, over 12,000 passengers have taken advantage of the agreement, exploring more with frictionless travel.

Emirates cabin crew member Camilla Siggard (right) showcases a tray of traditional Arabic sweets, while her colleague Mariam Ali (left) stands beside her with additional refreshments at the Emirates retail store launch in Kenya.

 

 

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