Why corporates should work with govt for sports development

Kenyan corporate organizations should change their mindset by viewing support towards sports as an investment, and not a mere charitable event. This is according to Sports Cabinet Secretary, Ababu Namwamba, who is calling on Kenyan corporate organizations to partner with the Government to support the growth and development of sports.

Namwamba says the Government is keen to partner with private sector institutions to transform sports into an “economic product” that yields benefits for them and telents they support.

“There’s no way government alone can carry the load of growing sports and turning sports into the huge economic ecosystem that sports should be. This requires partnerships, and especially partnerships with the corporate world.

“The reason why the Government through his ministry of sports is working very closely with the corporates is to package sports as an economic product and get corporates to put in money – not as a CSR and not as a charitable activity but as an investment. Because sports is a big investment,” he said.

Sports Cabinet Secretary Ababu Namwamba and golfers get a close to a giraffe at the Vipingo Ridge on Saturday, February 10, 2024 during the third round of the Magical Kenya Ladies Open.

The Sports Cabinet Secretary warned sports federations that do not meet the irreducible minimums on issues such as transparency, accountability, and good governance as well as lack a robust youth development agenda, that they should put their act in order.

He said sports federations in Kenya should transform into “breeding grounds for growing talent” anchored on robust youth and grassroots development programmes.

“Federations cannot be just about attending events or bringing budgets to attend events in different capitals around the world or hosting events here in Kenya. They must be the breeding grounds for growing talent.

“That is why, I have asked federations to invest in youth and grassroots development programmes. Every federation must have a youth talent development programme. We are not going to give you any money just to host events if you don’t have a robust youth development agenda,” Namwamba said.

Sports Cabinet Secretary Ababu Namwamba poses for a photo with wildlife on his background at the Vipingo Ridge on Saturday, February 10, 2024 during the third round of the Magical Kenya Ladies Open

He made the remarks during a wide-ranging interview done on the side-lines of the third round of the 2024 Magical Kenya Ladies Open – currently taking place at the PGA Baobab Course in Vipingo Ridge, Kilifi County.

“For golf, I have seen this really coming live in the manner in which young golfers are now getting into that earning belt or an earning ecosystem where they are able to get some money out of their talents.

“We are now working with the with the Junior Golf Foundation to provide a pipeline to see how we can develop golfing talents from the earliest age possible. This, then, assures Kenya that we can be able to place Kenyan golfers into the top tier,” said Namwamba.

Sports Cabinet Secretary Ababu Namwamba gets close to a giraffe at the Vipingo Ridge on Saturday, February 10, 2024 during the third round of the 2024 Magical Kenya Ladies Open.

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