Comedian, Vincent Musya aka Chipukeezy, wants those in the creative industry to focus on their content instead of placing much emphasis on commercial interests. In an interview with Mwafreeka’s podcast dubbed Iko Nini, Chipukeezy said creatives were losing out and ending up being used to advance commercial interests instead of their content. This is the link https://www.youtube.com/watch?v=_8OxDToaF2M to the full interview.
He said it is common to find artists posting on social media joints they are to perform and ending up promoting the sale of alcoholic drinks and other services offered in those joints instead of their creative content.
Chipukeezy said the ticket cost of such events is usually equal to that of a drink. He said most artists end up spending a good portion of what they are paid in such joints by buying alcoholic drinks and other products sold in such establishments for themselves and their crew.
Therefore, Chipukeezy underscored the need for artists to find a way of selling their creative content directly to consumers and cut out commercial interests that were compromising creative content by insisting that they are regularly mentioned or given time to sell merchandise during events they sponsor.
He also called out artists for their flashy lifestyles. Chipukeezy wondered how an artists benefits moneywise after posting their latest vehicle on social media. He advised artists to invest in businesses that earn them money.