Bolt Kenya is set to unveil a new value proposition targeting high net-worth individuals and the affluent in society.
The firm says the new service will mainly target the growing demand for high-quality transport options in Kenya.
The new strategic addition aims to enhance service differentiation, increase overall trip value, and deepen market penetration within the high-value urban mobility segment.
Bolt Kenya is set to offer details on market trends influencing urban mobility and consumer expectations, as well as implications of the new proposition on driver earnings, service standards, and customer segmentation.