In a significant move to address uncorrected blurry vision affecting nearly 4 million Kenyans, VisionSpring, a leading social enterprise, has launched a new line of affordable eyeglasses. The initiative is aimed primarily at low-income communities, where access to affordable eye care is limited and the stigma surrounding eyeglasses remains a barrier.
The new collection offers 29 unique styles in 23 colours, making high-quality eyeglasses accessible at various price points, and ensuring affordability for all, including premium options for those seeking more.
VisionSpring, CEO, Ella Gudwin, has underscored the importance of offering customers a sense of individuality and dignity through stylish options.
“Eyeglasses are not just about improving sight; they are an expression of who we are. Our new range is designed to provide every customer with a choice they can feel excited about, regardless of their income,” Ella says.
Partnering with Lions SightFirst Eye Hospital for the past five years, VisionSpring has already made strides in providing vision screenings and eyeglasses to those in need.
Lions SightFirst Eye Hospital, General Manager, Dr. Rizwana Peerbhoy, says: “This launch will increase demand significantly, addressing the cost barrier many patients face and empowering them with the dignity of choice.”
With this new collection, VisionSpring hopes to create lasting change by making vision correction both accessible and empowering for all.
Find out more about the different products here.