Visa customises premium cards for high-end KCB customers

KCB Bank Kenya has rolled out two premium cards targeting high-net-worth clients in Kenya.

The KCB Signature Card and KCB Infinite Card are available exclusively by invitation and are aimed at individuals earning between Kshs 300,000 and Kshs 1 million per month for the Signature Card and customers earning over Kshs 1 million monthly for the Infinite Card.

The cards will enable the customers to access more experiences with bespoke travel and lifestyle offerings and wellness features. This is in addition to best-in-class rewards and exclusive benefits supported by dedicated relationship managers.

KCB Bank Kenya Retail Director Jane Isiaho said: “We are responding to the evolving customer preferences. The cards will provide unparalleled benefits and privileges that cater to the refined needs of our discerning clientele. We are confident that this offering will further elevate the Bank’s premium proposition.”

The cardholders will enjoy accelerated rewards earning rates, supported by a dedicated 24/7 concierge team for travel arrangements and personalized recommendations. This comprehensive travel package also includes travel privileges like airport lounge access and preferential treatment at partner hotels and resorts worldwide.

Moreover, these customers will have access to prestigious golf clubs and tournaments globally and have the flexibility to transact both in Kenyan Shillings) and United States Dollars, further enhancing their financial convenience and global accessibility.

“We are thrilled to extend our longstanding partnership with KCB Bank through the introduction of the Visa Signature and Infinite Cards. The two cards offer a unique blend of services and benefits that reflect the sophistication and financial needs of customers. With these cards, we aim to provide KCB customers with exceptional spending power, enhanced protection, and superior rewards,” said Visa Kenya Country Manager Eva Ngigi-Sarwari.

Reports indicates that Kenya cards and payments market volume was $49.5 million as at the end of 2022 and is expected to achieve a Compound Annual Growth Rate (CAGR) of more than 17% between 2022-2026.

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