The Kenya Tourism Board (KTB) in collaboration with 12 travel trade companies is currently undertaking roadshows…
Tag: KTB
How cultural events are key in creating jobs, growing the economy
The double-digit growth in domestic tourism being witnessed in Kenya is due to a number innovative…
How Ziara Kenya initiative will benefit the Kenyan businesses
The Ziara-Kenya initiative is expected to enhance and bring into one-fold tourism campaigns that the private…
AirAsia X discounts fares ahead of direct Nairobi flights launch in November
The Kenya Tourism Board (KTB) has signed a collaborative agreement with Asia’s leading long-haul low-cost carrier,…
Why you should attend this year’s Magical Kenya Travel Expo
The annual Magical Kenya Travel Expo (MKTE) 2024 kicks off this Wednesday at Uhuru Gardens National…
How the media is helping foster interest in tourist sites in Kenya
The Kenya Tourism Board (KTB) has hailed the role of the media in shaping positive perception…
How nine new tourism circuits will elevate tourism experiences
Kenya’s tourism offering is set to expand with the unveiling of nine regional circuits, marking a…
What to expect at the Magical Kenya Travel Expo in October 2024
This year’s edition of the Magical Kenya Travel Expo (MKTE) is slated from 2nd to 4th…
UK influencers jet in to highlight Kenya’s tourism experiences
Renowned travel personalities and influencers from the United Kingdom are in Kenya as part of the…
How upskilling of taxi drivers will impact tourism activities
The Kenya Tourism Board (KTB) has partnered with Kisumu County to equip taxi drivers operating in…
Tourist arrivals up 21pc as revenue hits Kshs 142 billion
A total of 1,027,630 international visitors, visited Kenya during the first six months of this year,…
How KTB plans to leverage Kenyans in diaspora to attract tourists
The Kenya Tourism Board (KTB) has launched a tourism marketing drive dubbed “Ziara Kenya One Diaspora One…
How 2024 Paris Olympics will spotlight Kenya’s sports tourism potential
The tourism sector has described the Paris Olympics as yet another opportunity to position Kenya’s destination…
Why you should plan for Lake Victoria cruise safari
A cruise on Lake Victoria will offer visitors an opportunity to sample some of the best…
How Kenya is leveraging PPPs to drive up adventure travel
Kenya Tourism Board (KTB) has rolled out an initiative to leverage public-private partnerships to position Kenya’s adventure tourism…
How Kenyans in diaspora will be rewarded for marketing Kenya
The Kenya Tourism Board has rolled out an initiative that will see Kenyans living in the…
Kenya targets 190,000 tourists from Italy and France
The Kenya Tourism Board (KTB) is looking to double tourism arrivals from Italy and France as…
How Kenya will leverage regional influencers to enhance travel
The Kenya Tourism Board (KTB) has launched a strategic marketing campaign to bolster Kenya’s tourism within…
Why Brussels Airlines has resumed flights to Nairobi
Brussels Airlines, Belgium’s flag carrier and the largest airline of Belgium has resumed flights into Nairobi,…
Chepkemei to spearhead “One Tourist, One Tree” planting initiative
For each visitor to Kenya, a tree will be planted in their honour in a new…
Magical Kenya Travel Expo targets 3000 delegates
Kenya Tourism Board (KTB) targets a 20% growth in the number of delegates set to participate…
KTB starts adventure biking drive for tourists keen on speed
The Kenya Tourism Board (KTB) is seeking partnership with the Kenya Motorsports Federation (KMSF) to bring…
KTB positions Kenya’s tourist sites at World Travel Mart
The easing of visa restrictions and enhanced travel trade partnerships are some of the strategies that…
Why KQ is increasing frequencies on New York route
Kenya Airways (KQ), has partnered with the Kenya Tourism Board (KTB) to strategically position Kenya as…
Kenya steps up tourist marketing in North America
Kenya has launched tourism promotion marketing initiatives in the North American source market targeting over 360…
Why Sprinter Ferdinand Omanyala is holidaying in the Mara
Kenyan star sprinter Ferdinand Omanyala is on a three-day holiday at the Maasai Mara. Omanyala, who…
KTB banks on young tour operators to net youthful travellers
The Kenya Tourism Board (KTB) is onboarding young tour operators on its promotional programs as it…
Why conference tourism accelerated in Kenya in 2023
The Meetings, Incentives, Conferences, and Exhibitions (MICE) subsector is recording momentum in Kenya as global conferences and…
Kenya unveils strategy to net 500,000 tourists from India
Kenya is targeting to attract a record half a million tourists from India. According to the Kenya…
KTB fetes destination Kenya marketing partners
The Kenya Tourism Board (KTB) has attributed the growth of tourism business in the country to…
Kenya unveils 17 new unique tourism experiences
Private sector players should play a leading role in coming up with strategies to maximise the…
Building tourism capacity among the youth
Kenya Tourism Board (KTB) will give capacity building to the youth venturing into tourism business in…
How cultural festivals are driving tourism numbers in counties
The Kenya Tourism Board (KTB) is positioning Kenya as a year-round festivals destination as counties line…
Kenya tailors attractive package for Asian golfers
Kenya is relying on Malaysian golfers to grow its tourism market share from the Asian market…
How Kenya plans to host regional tourism expo this November
It is Kenya’s turn to host the 3rdedition of the East Africa RegionalTourism Expo (EARTE) slated…
You want crisp clear photos? Get the OPPO Reno10 5G
Crystal clear photos and the assurance for durability are the two aspects about the OPPO Reno10…
Kenya leveraging Africa Climate Summit to pitch MICE
Kenya is pitching for more conferences and meetings as it seeks to enhance its position as…
KTB promotes domestic tourism at national music, drama festival
The Kenya Tourism Board (KTB) is tapping music festivals to drive and grow its domestic tourism…
Tens of thousands to attend inaugural Maa Festival
Hundreds of international tourists are expected to join the Maa inaugural festival to kick off at…
Kenya to leverage direct Middle East flights to grow tourist numbers
Kenya Tourism Board (KTB) is strategically harnessing the power of the Mombasa-Dubai direct flights to tap…
KTB targets 10 million tourists annually in five years
The newly appointed Kenya Tourism Board (KTB) board will align its marketing initiatives to grow tourism…
KTB banks on local sporting events to grow domestic tourism
Kenya Tourism Board (KTB) is leveraging regional golf clubs across the country to promote domestic tourism.…
Joanne Mwangi-Yelbert appointed new KTB chairperson
Joanne Mwangi-Yelbert has been appointed the Chairperson of the Kenya Tourism Board (KTB) on a three-year…
Tourism operators report improved business
Tour operators in Kenya have been urged to embed Inclusivity, sustainability, and resilience in their business…
Tourism stakeholders partner to showcase Kenya’s conservation efforts
Kenya Tourism Board (KTB) in partnership with Kenya Wildlife Service (KWS), Kenya Airways (KQ), and Ol…
Nairobi Run to showcase attractions in the City
Kenya Tourism Board (KTB) has partnered with Action Marketing Plus, a 360-marketing agency to showcase Nairobi’s…
Kenya to leverage WRC safari rally to profile tourism sites
The tourism sector is re-positioning itself to reap from the World Rally Championship (WRC) set for…