Kenya Breweries Limited (KBL) through its brand Smirnoff, regaled thousands of music and fashion fans to an exhilarating weekend of top acts at the Rift Valley Sports Club as the “Smirnoff Unleash Your Edge Fiesta” too center stage.
The “Smirnoff Unleash Your Edge Fiesta” campaign that was introduced last year is a platform whose main purpose is to bring family and friends together in a space full of music, fashion and good vibes to celebrate life, by creating flavorful experiences that are effortless yet meticulous to Smirnoff audiences.
Taking it a notch higher from the last Smirnoff Unleash your Edge Fiesta in Kisumu, the eleventh edition of the event thrilled revelers with top-tier performances by Khalighraph Jones, DJ Grauchi, Redbone, Karoski, Luhya Heat, DJ Insta, DJ Kryptic, DJ Daffy, DJ Munge and MC Gogo.
Brigid Wambua, Brand Manager, Smirnoff said: “In orchestrating events like the Unleash Your Edge Fiesta, Smirnoff is not just shaping memorable experiences, we are contributing to the economic pulse of the regions where we have presence. At Smirnoff, we view each event as an opportunity not only to celebrate but also to create lasting positive effects.
“Our commitment to driving economic growth and fostering community development goes hand in hand with our dedication to providing unparalleled experiences. We believe that by investing strategically in local businesses, we are not just hosting events; we are sowing seeds for sustainable prosperity.”
The event melds with the larger-than-life Smirnoff TM’s We Do We campaign, a vibrant global initiative that boldly celebrates the magic of unity. A symphony of diverse people, ingredients, and flavours coming together to create something extraordinary. This campaign invites consumers to express their authentic selves, fostering a sense of unity and belonging.
Smirnoff believes that we’re stronger together, and this campaign, infused with fresh, colorful energy, represents the most significant platform shift in over a decade.
In addition to the Fiesta event, auditions for the ongoing Smirnoff Battle of the beats competition (SBOB) took place during the day. SBOB is a DJ competition that seeks to find the crème de la crème DJs in the country. It is a platform that supports the DJ’ing community that will nurture and train upcoming talent.
The auditions saw top 12 DJ’s from the Rift region selected to battle it out in the next coming weeks for the ultimate prize of being the best DJ in the region and possibly in the country.