SMEs in Rift Valley tipped on how to build resilience

Entrepreneurs, industry experts and key stakeholders drawn from the Rift Valley region have been empowered on how to build resilience in business communities in uncertain times.

The business club forum hosted by Absa Bank Kenya in Eldoret was the last of the series that the lender has been holding to empower Small and Media Enterprises (SMEs) with similar engagements held in Kitale, Naivasha, Gilgil, Kapsabet, and Nakuru.

The sessions focused on networking and engaging SMEs with industry leaders to enable them to thrive and grow.

Uasin Gishu Governor Jonathan Bii says the devolved unit continues to witness a growing number of businesses that are driving its growth and development.

“Today’s conversation under the theme of ‘building resilience for business continuity in times of uncertainty’ underscores the importance of resilience in today’s challenging environment as reflected in Absa’s presence in our brand-new city while we work to strengthen our structures and protect business clients as uncertainties persist,” said Bii.

Uasin Gishu Governor Jonathan Bii (left) with Absa Bank Kenya Business Banking Director Elizabeth Wasunna (right) during the Bank’s business club forum in Eldoret to empower SMEs in the region to build resilience and scale their businesses.

Absa Bank Kenya, Business Banking Director, Elizabeth Wasunna, said: “Today we pride ourselves in being able to say that we have driven our SME proposition as a strong area especially during the volatile business environment. At Absa we are committed to continuously engaging with businesses to empower them to be resilient.

“We have also been able to launch the Absa Kenya Foundation where we are focusing on education, entrepreneurship, health and natural resource management. As a Bank we want to use the foundation to support entrepreneurs and engage with youth to prepare them for the workplace.”

Absa Bank Kenya, through its Business Club, has been empowering entrepreneurs in the country, equipping them with the necessary skills to thrive in the volatile business environment.

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