Samsung Electronics has launched “Help Me Choose,” a digital tool designed to guide consumers in selecting the ideal laundry solution based on their individual needs and lifestyle preferences.
With just a few clicks, the tool evaluates suitability across product types including washers, dryers, washer & dryer sets and all-in-one combos, empowering users to make smarter decisions based on real-time product recommendations.
“Today’s consumers have a wide array of laundry needs and preferences, and that means there is no one-size-fits-all solution. By simplifying the decision-making process and offering a more intuitive product discovery journey, the ‘Help Me Choose’ tool makes it easy to find the best fit,” said Sang Jik Lee, Executive Vice President and Head of Sales & Marketing Team for Digital Appliances (DA) Business at Samsung Electronics.
Designed modern lifestyles
Samsung has continually expanded its washing machine portfolio to meet the needs of diverse markets and lifestyles — from compact models for people living alone to high-capacity appliances for larger households.
When consumers shopping online, however, the wide range of available models can sometimes make the selection process overwhelming.
Reflecting the growing trend of online shopping for home appliances and the expanding variety of consumer lifestyles worldwide, the new tool guides users through a series of lifestyle-based questions, such as how big their household is, how often they do laundry in a week, how much space is available and what values, like energy or time saving, are most important to them. Based on these responses, users can receive tailored recommendations from Samsung’s lineup of washing machines available in their region.
For example, if someone lives alone, owns a pet and values space efficiency, the tool can recommend the Bespoke AI Laundry Combo. This is because it provides an efficient laundry experience by completing both washing and drying in a single unit, avoiding the need for two separate machines, while also offering the Pet Care and AI Wash & Dry cycles.
Availability
Help Me Choose will roll out on www.samsung.com in select global markets starting in January, with broader availability to follow.
Samsung also plans to expand the experience to additional product categories starting in the first half of 2026, helping consumers make confident, informed purchase decisions more conveniently.