Konza Technopolis in collaboration with the ICT Authority, have launched a digital media campaign dubbed, “Let’s Go to Kenya”, with the aim of promoting the country as a premier destination for tourism, technology, innovation, and investment.
Information Communications Technology (ICT) and the Digital Economy, Principal Secretary Eng. John Tanui said the campaign will highlight Kenya’s scenic beauties, Kenya’s burgeoning tech sector, investment-friendly environment, and the opportunities available for entrepreneurs and investors in tech and tourism.
“The Government through the Ministry of ICT and Digital Economy is embarking on a mission to elevate the awareness of Kenya as a premier destination for tourism and investment.
“We aim to achieve this through the power of technology, working with our partners specifically harnessing the capabilities of digital media platform that’s why we’ve launched the hashtag #LetsGoToKenya digital campaign.
“Our strategy will involve a comprehensive approach, leverage the enthusiasm of our youthful tech-savvy population which constitute over 70% of our demographics, and this is the power we want to unleash,” Eng. Tanui said.
Konza Technopolis CEO John Paul Okwiri invited businesses, investors, and professionals to explore the opportunities available in the country’s growing tech ecosystem.
“This is an initiative that will encourage more people to visit Kenya either as regular tourists or as tech nomads –an area which is gaining recognition. Through this campaign Konza Technopolis will work closely with our parent Ministry to position Kenya as a leading ICT destination in Africa in order to attract local and international investment in technology and innovation, supported by its Media City and Data Centre,” Okwiri said.
He said the campaign will be key for the success of the IASP 2024 World Conference on Science Park, which Kenya will be hosting later this year.
Besides Konza Technopolis, the government will also be working closely with other partners such Kenya Airways and global tech giants namely – Meta, LinkedIn, and Google.as Turkana County-based Startup Lion.
“The global recognition of Nairobi as the premier city destination for 2024 is a testament to the government’s unwavering commitment to promoting the nation on the international stage. The Let’s Go to Kenya” campaign will build on this success,” Eng. Tanui said.