Kenya Wine Agencies Limited (KWAL) has launched Kibao Gin, targeting young adults willing to experiment with different spirits, cocktails and high-quality alcoholic beverages.
KWAL aims to capture a larger share of Kenya’s fast-growing gin market with its triple-distilled Kibao Gin, which offers a fresh, juniper-forward taste.
According to KWAL, Commercial Director, Jonas Geeraerts, Kibao Gin is crafted for a bold new generation of discerning consumers seeking unique and pronounced flavours, including juniper-forward profiles, botanical blends, and natural, refreshing ingredients.
“In addition to the regular premium gin consumer, we are aiming to connect with young adults who are socially connected and value-driven. They are ambitious, adventurous, and eager to try new things and experiences, including when socializing with friends. Kibao Gin is a versatile, mixable gin that caters to this curiosity,” said Geeraerts.
He says Kibao Gin capitalises on the strong brand recognition and consumer trust of Kibao Vodka to deliver a unique, authentically Kenyan gin experience.
“Kibao Gin delivers a memorable gin experience yet is authentically rooted in a proudly Kenyan identity. Our goal is that Kibao Gin eventually becomes the go-to gin for the bold new generation of Kenyan alcohol consumers, just like Kibao Vodka is to vodka lovers,” says Geeraerts.
