Kakuzi Plc has added quality tea loose-leaf packets as part of an ongoing products-and-markets diversification strategy to boost its earnings.
Kakuzi Plc Managing Director, Chris Flowers, said the ongoing diversification strategy prioritises the development of quality consumer products for local consumption.
Kakuzi Pure Black Tea is available in 250 g and 500 g packs.
Flowers says the Kakuzi business growth and diversification plan is firmly anchored in positively contributing to the development and promotion of locally produced, quality, value-added products.
“This is the first time in our history that we are delivering a quality tea brand for the local market, sourced from our Kaboswa Tea Estate in Nandi County,” he said.
Flowers says by packaging the locally processed and blended tea leaves for local sale, Kakuzi is working to mitigate export-only risks for its tea produce as international tea trade fortunes dwindle.