E-commerce platform, Jumia has launched its Black Friday campaign, offering shoppers access to over 10 million products at discounts of up to 50%.
Running from November 1 to November 30, 2024, the shopping bonanza features deals across electronics, fashion, home appliances, and lifestyle products by among others Garnier, Xiaomi, Tecno, Jameson and Jambo Jet.
Special giveaways include a Toyota Auris sponsored by NIVEA, alongside daily prizes worth Ksh 1,000,000 from L’Oréal.
Jumia’s Black Friday has become one of the most awaited shopping events in Kenya, with consumers anticipating the chance for big discounts. With over 240 active pick-up stations nationwide, including 60 newly added as part of Jumia’s 2024 expansion plan, the e-commerce giant is focused on improving customer experience and reaching more regions. This expansion highlights Jumia’s commitment to rural areas, with more orders now coming from as far as Kericho, Kwale, Garissa, Lodwar, and Lamu.
“We are excited to bring unmatched deals to our Kenyan customers and deepen our commitment to driving e-commerce growth in this market. With 300 pick-up stations and an expanded logistics network, we are ensuring that even more Kenyans can benefit from the convenience and savings of online shopping,” said Jumia, Regional CEO for East Africa, Vinod Goel.
The Black Friday campaign also supports local businesses by providing them with a platform to reach more customers, boosting sales and fostering entrepreneurship.
Since introducing Black Friday to Kenya in 2014, Jumia says the event makes online shopping accessible to a broad demographic and promotes digital inclusivity both locally and internationally through Jumia.
Jumia’s Black Friday has done more than provide savings; it has driven e-commerce penetration across Kenya, educating consumers on the benefits of online shopping and bolstering trust in digital platforms.