Jumia Kenya has officially kicked off its Black Friday campaign, running from October 31st to November 30th, 2025 offering discounts of up to 70% on millions of products.
“Jumia Kenya is growing at neck break speed with an influx of new customers and more frequent shopping by existing customers, proving the trust Kenyans have in Jumia. Black Friday, a month-long event offering up to 70% off, is an early Christmas gift to our customers—helping them enjoy a wonderful and pocket-friendly festive season,” said Vinod Goel, CEO of Jumia Kenya.
The discounts cut across all categories including smartphones, make-up & beauty, home appliances, fashion, shoes, TVs, kids and baby products and much more with standout offers on trusted brands.
“Black Friday is more than just a sales event—it’s a catalyst for digital inclusion and economic empowerment. With local vendor participation on Jumia rising from 40% to 60% this year, Black Friday is helping SMEs scale, reach new audiences, and shape the future of e-commerce in Kenya,” said Vinod.
Jumia is promising to make deliveries within three days under the Jumia Instant service for far flung areas while shoppers in Nairobi will access their products in 4-hours. This rides on Jumia’s logistics footprint of over 300 pickup stations.
While online shopping still accounts for less than 5% of total retail, the digital retail sector is expanding rapidly, with Kenya’s e-commerce market projected to reach US$1.35 billion by the end of 2025. This growth is driven by mobile-first consumers, widespread mobile money adoption, and platforms like Jumia that are investing in logistics, vendor empowerment, and inclusive payment models like Buy Now, Pay Later (BNPL).