How SBM Bank Kenya is enhancing customers’ well-being

SBM Bank Kenya has sealed an exclusive partnership with the Westgate Shopping Mall’s W Exclusive Fitness and Wellness luxury gym in Nairobi to enhance the well-being and fitness of the lender’s elite customers and staff through privileged access and attractive discounts at the premium gym facility.

Under the deal, SBM Bank Kenya’s Elite Visa Infinite cardholders will enjoy an 11% discount on annual membership fees at W Exclusive Fitness and Wellness Gym that has a range of premium amenities including padel and squash facilities.

SBM Bank Kenya is expected to extend the offer to staff and their spouses, as part of its endeavour to promote wellness amongst its stakeholders.

The annual membership cost at the exclusive facility is Kshs 135,000 for individuals and Kshs 250,000 for couples.

SBM Bank CEO Bhartesh Shah, said: “At SBM, we believe in nurturing a culture of wellness that transcends the boundaries of our professional lives. This partnership with W Exclusive Gym is a manifestation of our dedication to supporting the physical and mental well-being of our esteemed customers and employees, aligning with our core values of excellence and customer-centricity.”

SBM Bank Kenya CEO Bhartesh Shah (left) poses for a photo with W Exclusive Wellness and Fitness Gym General Manager, Anton Wakefield (right) after signing a well-being partnership at the Westgate Mall, Nairobi.

Shah emphasized the bank’s dedication to enhancing the experience for Elite clients stating, “We are pleased to expand the exclusive benefits associated with our Infinite card through this strategic collaboration. Our discerning clients will now have access to W Exclusive Gym’s exceptional amenities at attractive rates.”

SBM Bank Kenya CEO Bhartesh Shah (left) with W Exclusive Wellness and Fitness Gym General Manager, Anton Wakefield (right) at the partnership announcement on Monday, February 10, 2025, at the Westgate Mall, Nairobi.

W Exclusive Wellness and Fitness Gym General Manager, Anton Wakefield, said: “This mutual partnership expands our shared vision of empowering our customers to pursue their fitness goals in a welcoming, world-class environment.”

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