The new Showmax has arrived to change the game for streaming in Africa. Ten months after MultiChoice, Comcast’s NBCUniversal and Sky announced a joint streaming vision for Africa, the new Showmax is here, featuring a refreshed brand and a massive content line-up, all delivered on a powerful new streaming platform.
The new Showmax app will become available in app stores from 23 January 2024 onward, as part of a staggered migration process across 44 markets. This is an ongoing process that starts next week and will be completed in February this year. Existing Showmax customers will begin receiving communication with information on how to access the new app this week and by 12 February 2024 the new Showmax will be live in all markets.
At the heart of the new offering is the world’s first standalone English Premier League plan for mobile, with all 380 games offered live on Showmax Premier League for just R69 a month.
In addition, there are two more Showmax plans available to customers in 44 African countries: Showmax Entertainment on mobile for an unbelievable R39 a month at launch, as well as the Showmax Entertainment plan, where the monthly price falls from R99 to R89 per month.
“There are currently just over 450 million smartphones in the hands of individuals across Africa … and more than 250 million avid football lovers on the continent. Showmax Premier League is a game-changing product that gives individuals a ticket to the football they love, wherever they are, on the device they always have with them, at a price that’s impossible not to love,” says Marc Jury, CEO of Showmax.
DStv customers will continue to have the option of adding Showmax to their DStv bill each month and benefitting from significant discounts.
Premier League, CEO, Richard Masters, says: “Africa is incredibly important to the Premier League and our clubs; 20% of TV audiences on any given matchday come from Africa. We are delighted with this Showmax initiative, which puts the Premier League in your pocket at a new price point so that millions more can enjoy our fantastic competition.”