Msossi, Kenya’s first innovative food app designed to combat food waste and losses, is set to be launched in Kenya, connecting stores with consumers to sell surplus and near-expiry food items at significantly discounted prices.
The platform allows restaurants, supermarkets, and hotels to list excess food for quick sale. This helps reduce the large volumes of food wasted while offering affordable options to consumers and minimising financial losses for businesses.
Kenya faces a critical food waste challenge, with about 40% of all food produced lost to spoilage and expiry annually. This results in billions of shillings in economic losses and worsens food insecurity and environmental pressure. Msossi addresses this challenge through a digital marketplace for discounted food packs that delivers cost savings for both consumers and retailers.
“With Kenya losing up to 40 per cent of all food produced to wastage and expiry – worth billions of shillings every year – Msossi offers a timely solution to turn potential losses into opportunities for savings and sustainability,” said Msossi co- founder and CEO Kevin Otiende.
Msossi is expected to roll out nationwide, with features designed for easy listing and purchasing to suit local market needs.
The app targets individual consumers seeking affordable and eco-conscious food choices, as well as businesses looking to reduce losses linked to food waste. It encourages deep discounts to attract buyers and ensure fast turnover of surplus items.
“Connecting stores directly with consumers reduces waste and builds a more efficient food ecosystem that benefits everyone. Over the past one year, we’ve immersed into the operations of supermarkets and restaurants and discovered that supermarkets lose between 5- 12% of their fresh food to wastage, while restaurants are losing up to 30%.
“Our platform enables restaurants, supermarkets, and hotels to sell surplus food quickly at attractive prices. This helps consumers access affordable nutrition while addressing a serious environmental and economic challenge,” said Otiende.