On World Food Day, a Global Day of Action dedicated to tackling food insecurity, Kerry and Concern Worldwide are highlighting the local impact of their collaborative ‘ALIVE’ programme in Kenya.
The initiative empowers smallholder farming communities in Tana River County to enhance food security, improve nutrition, and build resilience against climate change, aligning with the global call to create sustainable food systems for all.
Many rural communities in Kenya depend on small scale farming but face significant challenges, including climate shocks, limited access to resources, and market volatility. These hurdles directly impact food availability and nutritional outcomes, particularly for women and children, underscoring the urgency of the mission central to World Food Day.
The four-year programme directly addresses these challenges. It provides farmers with training in climate smart agricultural practices, improves access to quality farm inputs, and creates stronger links to markets.
The initiative is set to improve the food and nutrition security of 6,000 people, with a particular focus on empowering the women who are central to household and community well-being.
“We are committed to improving the lives of farmers and their families in Tana River by removing the barriers they face. The programme’s focus on climate-smart solutions and crucial health and nutrition support will create lasting value for those most affected by food insecurity.
“This World Food Day reminds us that our global mission to deliver sustainable nutrition is truly realized through local action. We are proud to partner with Concern Worldwide to implement innovative solutions that help make Zero Hunger a reality in Kenya,” said Fawzia Jamal, Marketing Director Africa at Kerry.
The collaboration leverages the unique strengths of each partner to create a holistic programme that addresses the complex challenges faced by farming communities.
“This programme is already changing livelihoods here in Tana River. By providing skills training, access to capital and markets, and improving health and nutrition, we are seeing a direct, positive impact on farming families. With the potential for scaling, an initiative like this could empower communities and help feed millions across Kenya,” said Alex Ogeto, Country Program Manager, Concern Worldwide.
The work of the ALIVE programme exemplifies the principles of World Food Day by investing in local solutions to global problems. By empowering smallholder farmers, the backbone of Kenya’s food system, the programme contributes to building a more sustainable and food-secure future for everyone.