The Kenya Tourism Board (KTB) in collaboration with 12 travel trade companies is currently undertaking roadshows in major cities of India interest more groups and high-end travellers to visit Kenya.
KTB Chief Executive Officer June Chepkemei says even though wildlife safari is known to the Indian market and especially the Masai Mara, Kenya has packaged other diverse offerings for the Indian traveller.
“We are positioning Kenya as a diverse tourism destination to attract different types of clientele including honey mooners, adventurer enthusiasts, filming and business conference among others from this Asian market,” said Chepkemei.
Safari Trail CEO Rajay Thethy said: “Combination of business and leisure is key for the Indian market with groups spending up to 5 days in Kenya. ETA facility has also greatly assisted in quickly turning around groups booking Kenya for MICE (Meeting Incentives Conference and Exhibitions).”
The delegation in India is undertaking roadshows in Ahmedabad, Bangalore, and Kolkata.
The Ahamedabad roadshow kicked off on Thursday with high prospects for Kenya to receive more visitation from India with Indigo Air that flies Kenya daily from Mumbai expressing better tidings for the tourism business.
According to Indigo Trade Sales Manager, Tarun Arora, the airline has been flying with about 95% of full in the past few months, a trend he pointed out could mean additional flights or increased capacity in the near future.
“As we approach summer season in March, we expect more passengers. Our customers are mostly for business and leisure as well as visits to relatives and friends,” said Arora.
