Two acts of kindness will forever remain etched in my memory whenever Cadbury is mentioned: the construction of the Bournville factory in 1879, where the employees’ welfare was at the heart of the planning, and the founding of the Cadbury Foundation in 1935 to support colleagues and society at large.
After John Cadbury retired, his sons, Richard and George, carried on his legacy by investing in a cocoa press that produced unadulterated cocoa, which was very well received by the market. This success fueled the company’s growth, leading them in 1878 to seek a larger site for a new factory. Their vision was to find a location away from the city’s bustle that would combine work, living, and recreation for Cadbury employees. And that is exactly what they implemented.
Building houses for employees alongside the Bournville factory, whose construction began in 1879, was an act of generosity. According to www.cadbury.co.uk, at the new Bournville site, children enjoyed a new playground, country outings, and summer camps, while men played football, hockey, and cricket.
The company was so dedicated to offering employees a conducive working environment that in 1902, 30% of Cadbury’s capital expenditure was allocated to workers’ welfare. Cadbury pioneered a new approach by constructing facilities for employees such as tennis and squash courts, a bowling green, and swimming pools with heated changing rooms.
These acts of generosity and care were evident on the employees’ faces, prompting George Cadbury to remark, “I do not think any men could have been happier.”
In 1935, the company unveiled another groundbreaking act of generosity when the Cadbury family founded the Cadbury Foundation, focusing on supporting colleagues and the community through volunteering, funding, and assisting local schools, charities, people, and businesses.
You can also spread generosity by gifting someone a vintage pack and stand a chance to win incredible prizes. This is by clicking here.
In recent years, Cadbury has pioneered another groundbreaking initiative in sustainability. Over the past decade, the company has been striving to ensure that the cocoa in Cadbury chocolate is sourced sustainably.
The key aim of this initiative is to ensure that the activities and processes leading to the chocolate on retail shelves are both kind to the planet and to the people who grow it.
Under this sustainability initiative, Cadbury is investing $1 billion from 2012 to 2030 to help farming households achieve a living income by supporting the development of additional business opportunities for women, enhancing child protection systems, improving access to quality education in Cocoa Life communities, and supporting cocoa farming communities to grow more trees.
The post was very good, I appreciate how you explain it, Keep the posts coming! Very good talent.