More than 42,000 referrals worth Kshs 5.4 billion (USD 42M) have been made through BNI (Business Network International) in the last 15 years that have had a huge ripple effect on the Kenyan economy and livelihoods.
BNI Kenya National Director Elizaphan Muraguri, says the organization is leveraging Artificial Intelligence (AI) to drive innovations and surmount emerging disruptions.
Muraguri says BNI Kenya targets to reach over 1,000 businesses in the counties.
She was speaking on Friday during the BNI Convention held in Naivasha, which brought together over 400 entrepreneurs and business leaders from across Africa and beyond for a day of networking, learning, and growth.
BNI is the world’s largest business networking and referral organization, providing a positive, supportive, and structured environment for professionals to further their business through word-of-mouth marketing.
“In today’s interconnected world, the strength of our businesses lies in the strength of our networks. This convention has demonstrated that by leveraging the power of relationships, we can unlock new opportunities, drive innovation, and build resilient enterprises that transcend borders. By coming together, we are not just building businesses, but we are also shaping the future of African entrepreneurship,” said Muraguri.
KCB Kenya, Managing Director, Annastacia Kimtai said: “As businesses across the continent continue to seek growth and expansion, financial institutions play a critical role in supporting these endeavors. As banks, we are deeply committed to supporting African businesses in their growth journeys.
“Our goal is to empower enterprises across the continent by providing the financial tools and resources they need to thrive. The collaboration and connections fostered through platforms like BNI are vital in creating a robust, integrated market that will drive sustainable economic development across Africa.”
BNI, National Director Uganda, Diana Nansiima, emphasized the critical role of networking in fostering cross-border trade, noting, “Networking is the catalyst for economic growth and collaboration across Africa. Through the connections made here today, we are not only expanding our individual businesses but also contributing to the larger vision of a more integrated and prosperous African market.
“The energy and innovation we’ve witnessed here today reaffirm the strength of the BNI community in Africa. The knowledge shared and the relationships built will undoubtedly lead to significant growth and opportunities for all involved.”
The convention featured a series of workshops, keynote speeches, and networking sessions, all designed to equip attendees with the tools and insights needed to thrive in today’s dynamic business environment.