Multi-category app, Glovo, has entered into a strategic partnership with Pizza Inn allowing customers to order delicacies through the Glovo app that will be delivered within an average of 40 minutes.
To commemorate this World Pizza Day, as well as the partnership between Glovo and Pizza Inn, the multi-category platform is offering consumers massive discounts of up to 30% on their Pizza orders.
Glovo Kenya, Country General Manager, Caroline Mutuku, said: “Our collaboration with Pizza Inn reinforces Glovo’s position as the ultimate destination for discerning Kenyans seeking the finest dining options. It not only underscores our commitment to delivering convenience and variety but is also a testament to the premium services we provide, attracting esteemed partners like Pizza Inn.”
The strategic alliance is available across towns served by Glovo and the 68 Pizza Inn outlets in Kenya.
Sambisa Brands, Managing Director, Trever Wagenaar, said: “At Pizza Inn, we are always improving the customer experience to make it more comfortable and convenient, especially in the digital age. By teaming up with Glovo, a leader in the multi-category industry, we want customers to know that we are a brand for now and for the future.”
The move ties directly into the growth of pizza consumption on Glovo all through 2023 pizza where an average of 130 pizzas daily were delivered.
December is the month with the highest pizza consumption while Sundays are the day of the week with the highest consumption. Weekends (Saturday and Sunday) represented almost 40% of the weekly pizza orders.
Dinner time is the preferred time for the consumption of pizza, with the peak at 7 pm – 40% of pizza orders consumption happens from 6-8 pm.
Kenya is the fourth African country after Morocco, Ivory Coast and Tunisia in pizza consumption. In Africa, pizza consumption grew by 27% in orders in 2023.
In addition, Kenyans placed 50% more pizza orders than Nigerians in 2023. In terms of cities, Nairobi covers 80% of pizza orders placed in Kenya in 2023. The areas with the highest growth in orders are Syokimau ranking first, with an increase of 126%, followed by Eldoret and Juja, with 69% and 46% increase in orders respectively, when compared to 2022.