Casio is opening its first store in East Africa at Broadwalk Mall along Ojijo Road in Nairobi.
The firm says the store will cater to the growing demand for timepiece solutions and education in the market.
Casio which was founded in 1946, makes calculators, mobile phones, digital cameras, electronic musical instruments, and analogue and digital watches.
Casio has positioned Africa as one of its priority markets and wants to expand its customer base through a wider East African reach.