A party for Tujengane national consumer promotion winners

East African Breweries Limited (EABL) hosted a grand celebration party, to honor winners of its ongoing National Consumer Promotion, Tujengane.

Hosted in Kikuyu, Kiambu County, the event brought together the winners to a night of celebration and gratitude. The gathering not only honored over 60 lucky participants but also aimed to reinforce the sense of community that EABL strives to foster among its customers.

Launched in April 2024, the Tujengane national consumer campaign holds a significant relevance in embodying the collective spirit of resilience and togetherness as Kenyans by rewarding EABL customers for their loyalty and foster a sense of community.

Lilian Mbugua, Brand Manager, Chrome, said: “This promotion, anchored in the spirit of togetherness, was designed to reward our loyal customers and express our gratitude for their continued support. Seeing the joy on the winners’ faces, some of whom shared stories of how these prizes will transform their lives, makes this initiative even more rewarding.”

To participate, one has to purchase any of the participating EABL brands—Chrome Gin, Chrome Vodka, Triple Ace, Kane Xtra, Kenya Cane, Orijin, Gilbeys, Smirnoff and Captain Morgan— submit a unique code found on the labels and stand a chance to win. The promotion features daily, weekly, and monthly draws, offering a variety of exciting prizes that include; four brand new cars that will be awarded to four lucky winners; three lucky winners will each win Kshs 1 million each; 24 lucky winners to ride away with their very own Motor bikes.

Also up for grabs are rent waivers worth Kshs 50,000; shopping vouchers worth Kshs 5,000, airtime and other cash prizes. The total targeted number of winners is over 200,000 ensuring widespread participation and excitement nationally.

Among last winners who were feted were Adriel Juma, a mechanic from Juja who won a motorbike; Isaack Nyota Kamau from Industrial Area, and Peter Gikonyo from Dandora, who both won rent waivers.

Kamau noted that the rent waiver he won has allowed him to set up an emergency fund while Juma said the motorbike he won would enhance his business operations.

“This event is a testament to that commitment. Witnessing the positive impact on our winners’ lives is incredibly fulfilling,” said Lilian.