Betika shines at 2025 Blask Awards

Betika has been named Operator of the Year – Kenya and CEB (Consumer Engagement & Brand) Leader of the Year – Kenya at the 2025 Blask Awards.

The Blask Awards, unlike traditional industry accolades, is a proprietary market intelligence platform that sets awards entirely on data, with no submissions, lobbying efforts, or jury panels involved.

The Blask Awards recognition is not solicited by brands but rather earned through actual market performance in the real world.

This data-led approach ensures that the Blask Awards analyse how consumers engage with brands in the market- making customer behaviour, trust, and relevance the ultimate measure of success.

“Our customers are central to our brand, constantly influencing the way we design, communicate, and deliver every experience. This recognition affirms the immense efforts we have dedicated to connecting with customers and evolving alongside them. This year, we anticipate offering an even more exciting range of projects and experiences for them,” said Betika Group CEO Mutua Mutava.

The recognition reflects the collective effort across Betika’s teams, including product, technology, customer experience, marketing, operations, compliance, retail, public communication, and customer support.

“We recognize there are still gaps to close and processes to refine. This recognition gives us momentum. Not complacency. We will continue to raise our standards, strengthen our systems and most importantly, protect the trust we have earned,” said Mutava.

One thought on “Betika shines at 2025 Blask Awards

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